Launching a new brand is a nerve-racking job, but it is so overwhelming for those who really passionate about it! Ink Factory is a team of creative designers and artists, making your dream design into a perfect piece of art! With collections ranging from modern to elegant, to plain to colorful, personalize a design ideally suited for your needs! Since opening our design studio at Lahore in January 2017, we have provided hundreds of local individuals and businesses with design and print solutions! We are proud to be still associated with many of the original clients from those humble beginnings.

We are now on a journey to make your lifestyle a dream space for you to live in! Digital printing is not just about printing it’s a way to make your dreams turn in to reality within a few hours! We have worked extremely hard to put together the best library of designs for you in every celebration of your life! From personalized favors and invitations for your special day to everything leading up to it, from announcement cards and party essentials, enjoy exploring our beautiful collection!

At Ink Factory we aim to stand by what our vision inculcates: to change the realm of digital printing in Pakistan. When you shop at www.inkfactory.pk, you can explore through the wide range of digital printing products that we offer. We have everything that an individual or professional is looking for, from corporate merchandising to home décor and more! Our printing technology ensures vibrant colors, sharp imagery and crystal clear text that makes your shopping a worthwhile experience! If you would like to talk to us about a project or you have a question, please get in touch. Our dedicated team of individuals will help you at every step from your idea to design and final product formation! Cheers!

 

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Everything you do in your business from the colors of the logo; to the texture of your packaging and merchandising, to the people who work for you. They all resonate a story of your brand back to your audience. Off course, the product needs to be the best from inside, but it’s a good packaging is what makes a lasting impression in the minds of the consumers. It gives the customer a clear vision about the brand itself and distinguishes from the competitors in the market.

The brand packaging and stationery not only defines the product, but it’s one of the most important marketing tactics used by companies to develop their trust and credibility for clients and consumers in general. With the logo or colors of the brand being displayed on the packaging and stationery items, it sets you apart from others in the market. Each element of the packaging itself whether it be the shape, design or colors says something about the brand; therefore a captivating image in the minds of the consumers will also help them to pay more for the product itself, therefore resulting in more sales for the organization.

In a nutshell, here are a few tips for organizing your brand packaging and stationery:

Start with your brand and product

Perhaps this is the reason you want the design for packaging, and all your stationery needs fulfilled at its best. From the packaging aspect, it should fit your product well and also be able to attract the consumers visually. From the stationery design aspect, it should define what your brand stands for and be able to communicate your vision to the end consumer.

Know your customer

They say the fundamental principle in building effective brands is to understand consumer behavior and needs. When designing the packaging, it’s vital to create something that appeals to the customers. Doing product comparisons with competitors can also help understand what end-user likes or not.

Decide your budget

Allocating the right budget to your branding and stationery is critical. The right amount of money should be invested in keeping in mind the results of the final purchase. In a recent global survey, it was revealed that 72% of the consumers take into consideration the packaging of the brand before purchase. So when investing the budget for packaging and stationery design, less should be done for more and there is no better option than going for digital printing options. The digital printing gives an option to companies to stock less and therefore give more return on investment in less time.

Ready to take the next step? Email us at info@inkfactory.pk or give us a call at 0307-3331616 to get to make your perfect packaging design.

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Hola! We are going to give you an insight of the top stationery trends of 2019 and you are bound to fall in love with all of them!

Watercolor

Watercolors have always been one of the most widely used staple for artists across the world. The stylish yet elegant look and feel of watercolors on stationery make it a perfect piece of art. It creates textures look very subtle and create depth in the design. They make perfect backgrounds for business cards, and book covers as well as wedding stationery.

Floral

Since Rifle Paper Co. broke its record in the market, floral-inspired stationery has been a trend since then. The sweet and colorful floral patterns make a very dramatic impact on stationery design and artwork. Some of the most popular combinations are dark-hued blooms, bright florals, and peony watercolor flowers.

Stamps

If you are more of a classy person then wax stamps are sure to add the extra zinc to your personalized stationery. Although they have been there for long, they are has been a comeback for personalized wax stamps especially when it comes to wedding stationery.

Color Blocks

Inspired by Papier stationery, color blocks are the new bee in the market now. Bright hues to rainbow colors they add the pop to your stationery. Some of the most popular combinations are blues with pinks, reds with whites, and yellows with orange.

Ready to make the dream stationery for your business or wedding? Email us at info@inkfactory.pk or give us a call at 0307-3331616 to get to make your stationery set.

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